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Archive for September, 2011

A Review of Review Sites

Not long ago, I met a woman at a business conference who had founded, and several years later, sold a successful clothing company. We got to talking about business in general and she excitedly told me about the new internet company that she had recently founded. She went on to explain that her new company provided reviews for companies that would be posted on the various review sites. I was a bit confused at first and asked her if these reviewers actually shopped the different companies that they were providing reviews for? She explained that was not the case; that …

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